With over five years of experience advocating for women’s representation in the footwear space, Julia brings a unique, community-rooted perspective to her consulting work. She has helped brands explore nuanced topics within sneaker culture, opened doors into the performance design industry for emerging female designers, and continues to play an active role in a growing movement to support and spotlight women in footwear. Ranging from consumer insight to brand tone of voice, editorial strategy, and talks, Julia offers thoughtful guidance to help brands better understand, reach, and uplift the women shaping the future of footwear and sport.
Using her experience with SBW, Julia helps brands craft content that fosters connection over clicks. Whether it’s interviews, Instagram series, or spotlights on women creatives, this service helps brands build trust through authentic storytelling.
SOCIAL & CONTENT STRATEGY
INSIGHTS INTO WOMEN IN FOOTWEAR & SPORTS
Julia offers tailored, community-informed insights that go beyond demographics and bring clarity to how women engage with sneaker culture and sport. As the industry rapidly evolves and trends move faster than ever, she helps brands stay grounded in what women actually want, need, and expect. This service supports brands in making more thoughtful, decisions, across product, storytelling, and strategy.
Through audits of tone, language, and representation, Julia helps brands fine-tune their messaging to feel inclusive, current, and respectful—especially when speaking to Gen Z women, creatives, and underrepresented audiences.
SHAPING BRANDS TONE OF VOICE
TALKS
Julia is available to speak at panels, lead discussions, and deliver tailored talks (both in-house and at public events) centered on empowering women in the footwear and sports industries. Her talks focus on helping women show up more confidently and unapologetically online, strengthen their personal brand, and expand their opportunities in a male-dominated space.
SELECT CLIENTS
Interested in working with Julia, or if you simply want to connect, drop her an email!
julia.lebosse@gmail.com